When we were initially told about this project and what it entailed, I wanted to choose a company that I was able to meet with and go through the realistic process as though I was a hired Graphic Designer. I was fortunate enough to get in contact and throughout this project I was able to meet and discuss about what they were wanting when it came to a potential rebranding. By doing so not only allowed me to create designs that pleased my employer but also allowed me to experience common road blocks and struggles that Graphic Designers go through when working with an outside client.