designsbygrayson.com*

Brand Identity / Visual Identity / Marketing Design

Welcome to my portfolio. My name is Grayson Beall and below you will find some of my top pieces spanning from employed work, studio work, as well as personal projects. I am currently seeking entry-level opportunities in Graphic Design or Brand Marketing.

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FanZone is designed to create a deeper bond between sports teams and their supporters by offering a rich, interactive experience that goes beyond traditional viewing. We hope to be incorporating live game commentary, interactive polls, behind-the-scenes content, and fan-based rewards or challenges based upon our user research. The app will then be able to turn passive spectators into engaged participants, thus increasing the overall desire to attend these events in person.

Through interactive polls and fan-based challenges, the app invites sports fans to actively engage with the content, rather than merely consuming it. This active participation fosters higher levels of enthusiasm and a sense of involvement, making fans feel that their opinions and actions matter. Increased engagement also translates into greater spending on merchandise, tickets, and other team-related products. By leveraging interactive features and personalized promotions, the app creates new revenue opportunities for teams and enhances their ability to drive sales. For an additional charge, the team can have the app gather valuable data on fan preferences, behaviors, and engagement patterns. This data will help the team refine their marketing strategies, improve their offerings, and make informed, data-driven decisions.