This was a 3 week personal project that I did to continually grow my designing skills as well as working on a project in a different industry than I have before. The primary purpose was to development my knowledge through the creation of a brand and company. This project encompasses the creation of a logo and comprehensive brand design elements that communicate the core values and resonate with our target audience. My primary objective for this project was to develop a brands visual identity, logo mark, primary logo, and secondary logo.